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“I trained myself not simply to think outside the box, but to make the connections between the boxes.”

Michael Alexander

– Competing Against America

Litigation

BT10 supports Litigationworks (http://www.litigationworks.com), a law firm devoted to cutting edge litigation in the public and private sectors. At Litigationworks, our approach to advocacy is guided by four principles. First, we take no prisoners. Second, we think like strategists, not like lawyers. Third, we don't use "legalese" – we express our work in clear English prose. Fourth, after taking conventional legal analysis to its limits, we draw on our special skills in research, communications, media and business to develop a comprehensive strategy for winning a case; our inter-disciplinary approach gives us a unique competitive advantage in any legal dispute.
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Research

BT10 uses the latest computer databases to provide superior research capabilities, and also relies on the advantages of crisp legal reasoning to assist clients in developing communications solutions. However, BT10 does not rely exclusively on these tools because we believe the standard approaches to research, particularly those used in law, hinder the creative thinking that produces game-winning strategies. Therefore, we use a proprietary research method known as Meta-Research (MR), which allows us "not simply to think outside the box, but to make the connections between the boxes." MR entails using a variety of methods and disciplines to discover unique communications solutions for our clients. The strategic advantage imparted by MR is what makes us the consulting firm of last resort for communications problems that seem unmanageable.
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Public Policy

Michael Alexander brings 30 years of experience in providing independent advice on public policy matters to BT10 Communications. Michael's previous clients include: the Cabinet of Ontario under Premier Mike Harris, the Right Honourable John Turner, former Prime Minister of Canada, the Editorial Board of the Financial Post, the Canadian Security Intelligence Service and Scotiabank. Michael and his team ensure that their advice is tempered by a thorough analysis of how prevailing political winds and new policy initiatives can affect a client's position. In 2005 Michael expressed his views on public policy reform in Competing Against America: Why Canada Has Fallen Behind in the Race for Talent and Wealth and What To Do About It (Wiley and Sons).
View next View previous View all

Communications

When not practising law, Michael Alexander works as a professional writer, public speaker and radio and television commentator. Michael brings his expertise in communications to his work as a litigator, providing the unique benefit of someone who has been placed under intense pressure to produce innovative and persuasive messages for highly demanding audiences in a variety of arenas. Michael also collaborates with other professionals to create communications strategies for clients with a view to reaching target audiences with finely tuned messages and compelling visions. We write speeches (political and corporate), press releases, op-ed pieces, and full-length manuscripts; we also create media campaigns, using print, video, film and social media.
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Supreme Court of Canada

In 2005 Michael took State Farm U.S. to the Supreme Court of Canada to determine whether homeowners should retain their long-standing right to buy one insurance policy to cover both the equity they held in their homes and the debt owed to their mortgage holders (the banks). State Farm argued that current policies exposed insurance companies to too many risks, and that insurers should therefore have the right to compel homeowners to pay increased premiums or buy a second policy. Appearing as lead counsel and a self-represented party, Michael obtained a rare unanimous judgment against State Farm, the 19th largest company in America, and saved consumers hundreds of millions of dollars in new premiums. The strategies Michael used to achieve his solo win became the foundation for the creation of BT10 Communications and Litigationworks. To obtain a free DVD of the televised hearing, contact us.
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Business

After an early start in litigation at a major Canadian law firm, Michael spent 10 years using his legal skills to pursue entrepreneurial opportunities in publishing, television, radio and new media. He was a founding partner of Ion Productions and Shortcut Editing, and worked for close to seven years as in-house counsel for NBBA Enterprises, a venture capital firm with holdings in film production and network television. Using its business connections, BT10 offers expertise in raising capital for projects in music, radio, television, film and new media. It also brings its creative expertise to bear on communications projects and high-profile litigation matters.
View next View previous View all

Publications

HOW TO INHERIT MONEY
In 1997 Michael Alexander became a best-selling author and the media opinion leader on the subject of inheritance after publishing How to Inherit Money: A Guide to Making Good Financial Decisions After Losing Someone You Love (HarperCollins). How to Inherit has become a trusted guide for the public, as well as estate lawyers and financial advisors, who want to prevent financial losses arising from the emotional contradictions of the inheritance experience.

COMPETING AGAINST AMERICA
In 2005 Michael released Competing Against America: Why Canada Has Fallen Behind in the Race for Talent and Wealth And What To Do About It (Wiley and Sons), which demonstrated that Canada's standard of living had been in decline relative to the U.S. for almost 20 years due primarily to our low rates of productivity and innovation. Without fundamental reforms that encourage break-through thinking and merit-based achievement, Michael argues that other economic powers, including the beleaguered U.S., will continue to outpace Canada in the 21st century.

View next View previous View all

Speeches

Michael is an A-list professional public speaker, who spent 13 years giving keynote speeches based on his books (How to Inherit Money and Competing Against America) and his Supreme Court victory over State Farm U.S. With representation provided by the David Lavin Agency and Speakers' Spotlight, Michael's clients have included: Mackenzie Financial, Investors Group, Scotiabank, Manulife, Cougar Global Investments, the Toronto Board of Trade, the Government of Alberta and Princeton University.
View next View previous View all

Media

After completing the publicity tour to support his first book, How to Inherit Money, Michael became a sought-after media commentator on legal and business issues. Due to the popularity of his second book, Competing Against America, Michael also became a frequent commentator on public affairs and was a regular member of the Global Affairs panel on the Michael Coren Show on the CTS network. BT10 brings Michael's first-hand experience with old and new media to bear on both his communications practice and his legal practice. The firm also frequently draws on the advice of associated media experts when working on communication and litigation matters.
View previous View all

Contact Us

BT10 Communications
1235 Bay Street
Suite 700
Toronto, Ontario
Canada  M5R 3K4
Tel: 416-694-4438
Fax: 647-727-4236

Your Name (required)

Your Email (required)

Subject

Your Message

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Litigation

BT10 supports Litigationworks (http://www.litigationworks.com), a law firm devoted to cutting edge litigation in the public and private sectors. At Litigationworks, our approach to advocacy is guided by four principles. First, we take no prisoners. Second, we think like strategists, not like lawyers. Third, we don't use "legalese" – we express our work in clear English prose. Fourth, after taking conventional legal analysis to its limits, we draw on our special skills in research, communications, media and business to develop a comprehensive strategy for winning a case; our inter-disciplinary approach gives us a unique competitive advantage in any legal dispute.

close

Research

BT10 uses the latest computer databases to provide superior research capabilities, and also relies on the advantages of crisp legal reasoning to assist clients in developing communications solutions. However, BT10 does not rely exclusively on these tools because we believe the standard approaches to research, particularly those used in law, hinder the creative thinking that produces game-winning strategies. Therefore, we use a proprietary research method known as Meta-Research (MR), which allows us "not simply to think outside the box, but to make the connections between the boxes." MR entails using a variety of methods and disciplines to discover unique communications solutions for our clients. The strategic advantage imparted by MR is what makes us the consulting firm of last resort for communications problems that seem unmanageable.

close

Public Policy

Michael Alexander brings 30 years of experience in providing independent advice on public policy matters to BT10 Communications. Michael's previous clients include: the Cabinet of Ontario under Premier Mike Harris, the Right Honourable John Turner, former Prime Minister of Canada, the Editorial Board of the Financial Post, the Canadian Security Intelligence Service and Scotiabank. Michael and his team ensure that their advice is tempered by a thorough analysis of how prevailing political winds and new policy initiatives can affect a client's position. In 2005 Michael expressed his views on public policy reform in Competing Against America: Why Canada Has Fallen Behind in the Race for Talent and Wealth and What To Do About It (Wiley and Sons).

close

Communications

When not practising law, Michael Alexander works as a professional writer, public speaker and radio and television commentator. Michael brings his expertise in communications to his work as a litigator, providing the unique benefit of someone who has been placed under intense pressure to produce innovative and persuasive messages for highly demanding audiences in a variety of arenas. Michael also collaborates with other professionals to create communications strategies for clients with a view to reaching target audiences with finely tuned messages and compelling visions. We write speeches (political and corporate), press releases, op-ed pieces, and full-length manuscripts; we also create media campaigns, using print, video, film and social media.

close

Supreme Court of Canada

In 2005 Michael took State Farm U.S. to the Supreme Court of Canada to determine whether homeowners should retain their long-standing right to buy one insurance policy to cover both the equity they held in their homes and the debt owed to their mortgage holders (the banks). State Farm argued that current policies exposed insurance companies to too many risks, and that insurers should therefore have the right to compel homeowners to pay increased premiums or buy a second policy. Appearing as lead counsel and a self-represented party, Michael obtained a rare unanimous judgment against State Farm, the 19th largest company in America, and saved consumers hundreds of millions of dollars in new premiums. The strategies Michael used to achieve his solo win became the foundation for the creation of BT10 Communications and Litigationworks. To obtain a free DVD of the televised hearing, contact us.

close

Business

After an early start in litigation at a major Canadian law firm, Michael spent 10 years using his legal skills to pursue entrepreneurial opportunities in publishing, television, radio and new media. He was a founding partner of Ion Productions and Shortcut Editing, and worked for close to seven years as in-house counsel for NBBA Enterprises, a venture capital firm with holdings in film production and network television. Using its business connections, BT10 offers expertise in raising capital for projects in music, radio, television, film and new media. It also brings its creative expertise to bear on communications projects and high-profile litigation matters.

close

Publications

HOW TO INHERIT MONEY
In 1997 Michael Alexander became a best-selling author and the media opinion leader on the subject of inheritance after publishing How to Inherit Money: A Guide to Making Good Financial Decisions After Losing Someone You Love (HarperCollins). How to Inherit has become a trusted guide for the public, as well as estate lawyers and financial advisors, who want to prevent financial losses arising from the emotional contradictions of the inheritance experience.

COMPETING AGAINST AMERICA
In 2005 Michael released Competing Against America: Why Canada Has Fallen Behind in the Race for Talent and Wealth And What To Do About It (Wiley and Sons), which demonstrated that Canada's standard of living had been in decline relative to the U.S. for almost 20 years due primarily to our low rates of productivity and innovation. Without fundamental reforms that encourage break-through thinking and merit-based achievement, Michael argues that other economic powers, including the beleaguered U.S., will continue to outpace Canada in the 21st century.

close

Speeches

Michael is an A-list professional public speaker, who spent 13 years giving keynote speeches based on his books (How to Inherit Money and Competing Against America) and his Supreme Court victory over State Farm U.S. With representation provided by the David Lavin Agency and Speakers' Spotlight, Michael's clients have included: Mackenzie Financial, Investors Group, Scotiabank, Manulife, Cougar Global Investments, the Toronto Board of Trade, the Government of Alberta and Princeton University.

close

Media

After completing the publicity tour to support his first book, How to Inherit Money, Michael became a sought-after media commentator on legal and business issues. Due to the popularity of his second book, Competing Against America, Michael also became a frequent commentator on public affairs and was a regular member of the Global Affairs panel on the Michael Coren Show on the CTS network. BT10 brings Michael's first-hand experience with old and new media to bear on both his communications practice and his legal practice. The firm also frequently draws on the advice of associated media experts when working on communication and litigation matters.

close

Contact Us

BT10 Communications
1235 Bay Street
Suite 700
Toronto, Ontario
Canada  M5R 3K4
Tel: 416-694-4438
Fax: 647-727-4236

Send us an E-mail:

Your Name (required)

Your Email (required)

Subject

Your Message

close

close